Introduction: What is Ground Photography?
In Melbourne’s dynamic real estate and construction markets, compelling visuals are everything. While aerial photography provides the bigger picture, ground photography gets up close and personal, capturing the details that truly sell a property or document a project’s progress. At View Complete, we combine 20+ years of television camera experience with state-of-the-art equipment to deliver ground photography that tells a story, builds trust, and drives results.
Led by CASA-certified drone pilot and seasoned TV cameraman Chris Martin, we specialize in creating broadcast-quality visuals that showcase your project at its best. This guide explores the costs, uses, and undeniable benefits of professional ground photography in Melbourne.
Types of Ground Photography
Ground photography is a versatile and essential tool for a wide range of industries in Melbourne. Here’s how it can be applied to your project:
Real Estate Photography
For real estate agents, professional ground photography is non-negotiable. It’s the key to creating an emotional connection with potential buyers before they even step through the door. Our ground photography for real estate focuses on:
- Interior Photography: Capturing the flow, light, and key features of a home. We use professional lighting and composition techniques to make every room look its best.
- Exterior Photography: Highlighting curb appeal, architectural details, and landscaping to create a stunning first impression.
Construction Photography
For construction companies and developers, construction photography Melbourne provides an invaluable record of progress. We offer:
- Milestone Documentation: Regular, high-resolution photos to track progress, ensure quality, and keep stakeholders informed.
- Marketing and Portfolio Content: Showcase your completed projects with professional images that highlight your craftsmanship and attention to detail.
Event Photography
From corporate events to weddings, our ground photography captures the moments that matter. We focus on a candid, story-driven approach to document the atmosphere and key highlights of your event.
The Benefits of Professional Ground Photography
Investing in professional ground photography delivers a significant return. Here’s how:
- Sell Properties Faster: Listings with professional photos sell 32% faster [1]. High-quality images attract more buyers and generate more inquiries.
- Achieve a Higher Sale Price: Professional photos can help you achieve a higher sale price by showcasing your property in the best possible light.
- Build Trust and Credibility: High-quality visuals signal professionalism and attention to detail, building trust with potential clients and buyers.
- Enhance Your Marketing: Professional photos can be used across all your marketing channels, from your website and social media to print materials.
Ground Photography Packages and Costs
At View Complete, we offer a range of flexible and affordable ground photography packages to suit your needs and budget. All packages include professional editing and color grading, with files delivered within 48 hours.
- Small Ground – From $220: 12 edited high-res interior & exterior images.
- Medium Ground – From $300: 18 edited high-res interior & exterior images.
- Large Ground – From $420: 25 edited high-res interior & exterior images.
We also offer a range of add-ons, including twilight/dusk upgrades, virtual staging, and extra photos. For a complete visual solution, consider our Ground + Aerial (Bundle) packages, starting from $600.
Frequently Asked Questions
A standard session takes 1-2 hours, depending on the size of the property.
We recommend decluttering, cleaning, and opening all blinds to maximize natural light. We’ll provide a detailed checklist upon booking.
Yes! Our Ground + Aerial (Bundle) packages offer the best of both worlds, providing a complete visual overview of your property.
Book Your Ground Photography Session Today
Ready to elevate your project with stunning ground photography? Book a Ground Photography Session with View Complete today.